Plastic is Forever

Plastic is forever…
So it’s time to get clever about managing it!

Plastic is an enduring human invention that has numerous applications in modern society. Plastic waste, however, needs to be managed responsibly to prevent adverse effects on human health and the environment.

The United Nations Secretary-General António Guterres has rang the alarm on the triple planetary emergency that we are currently faced with: a climate crisis, a nature crisis and a pollution crisis.

The minimization and management of plastic waste is linked to all three, and the Basel Convention Plastic Waste Amendments are a powerful means towards achieving many of the Sustainable Development Goals.

The Plastic is Forever campaign aims at:

  • informing the general public about the tangible actions taken under the Basel Convention to address the plastic waste crisis;
  • promoting the environmentally sound management of plastic waste;
  • inspiring trust in the role of the United Nations, and the use of multilateralism;
  • galvanizing the general public into action to curb plastic pollution;
  • emboldening decision-makers to collaborate with the private sector and local communities to advance the environmentally responsible production and trade of plastic waste, as well as to minimize and manage its use;
  • prompting more countries to join the Basel Convention.






For more communication material on the Plastic is Forever campaign, please visit our Trello board.

Celebrity engagement



The Plastic is Forever hackathon aims to accelerate the speed of R&D in the field of plastic waste management, and create a hub for plastic waste solutions by connecting up-and-coming innovators and enabling them to present their ideas to a wide audience of policymakers and experts.

Date: 9-10 June 2022
Plastics Forum
2022 Meetings of the Conferences of the Parties to the Basel, Rotterdam and Stockholm Conventions (2022 BRS COPs)

Place: online see Live streaming and commentary

Partners: United Nations Institute for Training and Research (UNITAR), Open Geneva, University of Geneva, United Nations Environment Programme (UNEP)

Lead-up: SDG Innovation Bootcamp (7-8 June 2022)

Winners: Team Map your Trash 


Safe Planet Campaign website

The Plastic is Forever illuminations aim to spotlight the global problem of plastic waste pollution, and promote the work carried out by the Secretariat of the Basel, Rotterdam and Stockholm Conventions (BRS Secretariat) on the environmentally sustainable management of plastic waste.

Phase 1
The United Nations Palais des Nations in Geneva was illuminated in Basel Convention’s green hues during the 26th UN Climate Change Conference of the Parties (COP26).

Phase 2
An animated projection illuminated the Palais des Nations façade from 10 to 11 June 2022, during the BRS COPs.

Photography competition

Safe Planet Campaign website

Looking to give a voice to people from across the world who are affected by the plastic waste crisis, the Plastic Waste Partnership invited everyone to share photos that show how the plastic waste pollution is affecting them and their surroundings.

The finalist entries were exhibited in Geneva and online, on the UN Exhibits website.

In addition, finalist entries were presented in an 18-month calendar , which begins after the 2022 BRS COPs.

The winners of the competition were announced during the BRS COPs Plastics Forum. They are: under professionals category Vincent Kneefel from the Netherlands, under amateurs category Sufyan Arshad from Pakistan and under 18 category Sienna Goldstein from the Seychelles.

Social media challenge

Safe Planet Campaign website

The Plastic is Forever social media challenge is a fun and easily accessible way to inform youth about the status of the global plastic waste crisis, and inspire them to engage in the efforts to manage plastic waste pollution.

The two versions of the challenge – Sea and Mountain - are now available on Facebook and Instagram. Don’t forget to tag us (@brs.meas IG , @BRSMEAS Facebook) when you play!