Pierce Brosnan and his son, Paris Brosnan, launch video appeal to tackle plastic waste pollution

Legendary Hollywood actor Pierce Brosnan and Paris Brosnan, a filmmaker and environmental activist, have joined forces with the Basel, Rotterdam and Stockholm Conventions (BRS Conventions) to draw attention to the need for plastic waste management. Their PSA video is part of the Basel Convention “Plastic is Forever…so it’s time to get clever about managing it!” campaign. 

In the video, the Brosnans remark on the almost infinite life cycle of plastic, which typically takes hundreds of years to disintegrate, breaking down into microparticles that have been detected in the air, water, and even in human placentas.

“Our campaign slogan was born out of the need to show that not all is bleak when it comes to global environmental governance,” said Rolph Payet, Executive Secretary of the BRS Secretariat. “We want to raise awareness of the work put in place by the international community, and the tangible results we are achieving while trying to tackle the plastic waste crisis.”

The BRS Conventions are three multilateral environmental agreements administered by the United Nations Environment Programme, focused on protecting people and the environments from hazardous chemicals and wastes. The Basel Convention is the only international treaty that legally binds 189 countries in implementing strict controls for the transboundary movement of plastics. The Basel Convention Plastic Waste Amendments are a steppingstone towards forging an international legally binding agreement to end plastic pollution.

“We wholeheartedly welcome the gracious contributions of Pierce Brosnan and Paris Brosnan to inform the general public about the constantly evolving state of the global plastic waste crisis and the tools we have at our disposal to address it,” noted Payet. “Hopefully, their millions of fans – including decision-makers – will be inspired by their message and engage in the minimization and management of plastic waste.”

The release of the Plastic is Forever promotional videos coincided with the conclusion of the 2022 BRS Conferences of Parties (BRS COPs). The campaign also includes a photo competition, a hackathon, a social media challenge (plastic in the sea and plastic on mountains), and an illuminations show that took place in Geneva’s Palais des Nations during the BRS COPs.

The PSA video featuring Paris and Pierce Brosnan was produced by Keely Brosnan on behalf of The Krim Group and Special Order.  Special thanks to Nancy Forner, ACE for assisting with post-production.


The Secretariat of the Basel, Rotterdam and Stockholm Conventions (BRS Secretariat) brings together the three leading multilateral environmental agreements that share the common objective of protecting human health and the environment from hazardous chemicals and wastes.

Communication material is available on the Plastic is Forever Trello: https://trello.com/b/6wO64kva/plastic-is-forever

For media inquiries contact: Marisofi Giannouli, BRS Associate Public Information Officer, marisofi.giannouli@un.org