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Felix Neureuther

Advocate for Clean Mountains and Glaciers

Former ski racer | Germany

In 2025, world-renowned alpine skier and environmental advocate Felix Neureuther joined forces with the Basel, Rotterdam and Stockholm (BRS) Conventions as the official Advocate for Clean Mountains and Glaciers.

With his deep connection to mountain landscapes and commitment to protecting nature, Felix will help shine a light on the urgent need to prevent pollution in some of the planet’s most fragile and vital ecosystems.

Through the powerful intersection of science, policy, and public engagement, he will champion action under the BRS Conventions—raising awareness, promoting clean-up initiatives, and inspiring youth and communities around the world to protect our snow-capped peaks and pristine glaciers.

Together, we can keep our mountains clean and our glaciers alive—for this generation and the next.

"The mountains have given me everything; my passion, my purpose, and my podium. Now it’s time to give back by protecting them from the invisible threat of pollution. Becoming the Advocate for Clean Mountains and Glaciers under the Basel, Rotterdam and Stockholm conventions feels like a natural fit, and I’m proud to help raise awareness for this critical cause."

Felix Neureuther

Biography

Felix Neureuther is Germany’s most successful alpine ski racer in World Cup history with five World Championship medals and 15 World Cup victories. His goal is also to inspire young people and contribute to a healthy future.

Since 2020, Neureuther founded his own foundation and has been running the education programme Beweg dich schlau! Ein Programm der [“ English translation”]Felix Neureuther Stiftung, which has reached more than 130,000 children, and the environmental programme Naturhelden ("Nature Heroes").

Neureuther is also one of the four co-initiators of Gesunde Erde. Gesunde Kinder, the first initiative in German-speaking countries to focus specifically on the link between children's health, climate change and environmental protection.


Awards

  • Golden Ribbon by the Association of German Sports Journalists
  • Bavarian Sports Award for his athletic and humanitarian achievements
  • Goldene Henne (Golden Hen) lifetime achievement award from Mitteldeutscher Rundfunk
  • The Bavarian Order of the Constitution
  • Appointed Official Ambassador of Bavarian Sports by the Bavarian Minister-President

In addition to his social work, Neureuther has published several books, serves as a winter sports TV expert for German broadcaster ARD and is the host of sports and lifestyle podcast Pizza & Pommes.

Advocate News

Press Release - Felix Neureuther Named BRS Conventions Advocate  for Clean Mountains and Glaciers

Press Release - Felix Neureuther Named BRS Conventions Advocate for Clean Mountains and Glaciers

Published: 07 May 2025

Renowned alpine ski legend joins global push to protect mountain ecosystems from plastic and chemical pollution.

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